Website Conversion Audit

[Book a CRO Consultation]

Unlock the conversion opportunities hiding in plain sight. Growth Affect’s Website Conversion Audit combines analytics, UX best practice and evidence from user behaviour tools to show you what to fix, why it matters, and the fastest path to uplift.

Who This Is For

  • eCommerce teams that see strong traffic but flat revenue
  • B2B marketers who need more qualified enquiries from the same spend
  • Founders who want a practical, prioritised plan instead of guesswork

What You Get

  • Conversion diagnostic covering your key templates and journeys
  • Prioritised fixes ranked by impact, confidence and effort
  • Annotated screenshots that show the issue and the recommended change
  • AB testing roadmap with ready to run hypotheses
  • Walkthrough session so your team understands what to do next

What We Review

  • Analytics GA4 events, conversion tracking, funnels and drop offs
  • Acquisition to landing message match, relevance and load speed
  • Navigation and findability taxonomy, search, filters and collection UX
  • Product pages value messaging, media, trust signals and CTAs
  • Forms and checkout field friction, validation, error handling and help text
  • Mobile UX layout, thumb reach, tap targets and performance
  • Trust and reassurance reviews, returns, shipping, privacy and security

Evidence We Use

  • GA4 for behaviour, funnels and cohorts
  • Heatmaps and session recordings to see real user behaviour
  • Form analytics to pinpoint abandonment causes
  • Speed and Core Web Vitals to prioritise performance fixes
  • Heuristic review against proven CRO principles

Deliverables

  • Findings and fixes report with clear problem statements and recommendations
  • Prioritised backlog impact, confidence and effort for each item
  • AB test plan hypotheses, success metrics and sample size guidance
  • Implementation notes for your developers and marketers
  • Playback call to align stakeholders and agree next steps

Our Process

  1. Access and discovery goals, audiences and KPIs
  2. Measurement check validate GA4 events and key reports
  3. Behaviour review heatmaps, recordings and form analytics
  4. Heuristic analysis page by page with screenshots

[Book a CRO Consultation]