UX and Heuristic Evaluation
Find the friction that slows your users and costs you conversions. Growth Affect’s UX and Heuristic Evaluation gives you a clear, prioritised plan to improve usability, clarity and trust across your key pages and journeys.
Who This Is For
- eCommerce teams that want product pages and checkout to convert more
- B2B marketers who need more qualified enquiries from forms and landing pages
- Founders who want practical recommendations instead of opinions
What Is a Heuristic Evaluation
A heuristic evaluation is a structured review of your interface against proven usability principles. We assess clarity, consistency, feedback, control, error handling and trust signals, then map findings to business impact so you know what to fix first.
What We Review
- Navigation and information architecture menu structure, categories, filters and search
- Content and messaging headlines, value proposition, scannability and readability
- Product pages media, feature clarity, social proof, returns and delivery information
- Forms and checkout field friction, validation, errors and progress indicators
- Interaction and feedback button states, loading, empty states and confirmations
- Trust and reassurance security cues, policies, reviews and accreditations
- Mobile UX layout, thumb reach, tap targets and performance
Methods and Evidence
- Expert review against industry heuristics and accessibility good practice
- Behaviour signals heatmaps, scroll maps and session recordings where available
- Analytics context GA4 funnels, events and key drop offs
- Competitor scan to benchmark patterns and expectations
Deliverables
- Findings report with problem statements and recommended changes
- Annotated screenshots highlighting issues directly on your pages
- Prioritised backlog scored by impact, confidence and effort
- AB test candidates with hypotheses and success metrics
- Playback session to align stakeholders and plan implementation
Our Process
- Discovery goals, audiences and success metrics
- Review expert evaluation of priority pages and journeys
- Evidence behaviour and analytics checks to support findings
- Prioritise create a clear action plan and test list
- Handover walkthrough and next steps for design and development
Outcomes You Can Expect
- Clearer paths to first action and fewer dead ends
- Reduced form and checkout abandonment
- More persuasive content and stronger calls to action
- A roadmap that balances quick wins with strategic improvements
Options and Add Ons
- GA4 setup and audit to improve data quality for ongoing optimisation
- User testing moderated or unmoderated to validate changes
- Wireframes or prototypes to socialise and refine proposed solutions
Next Step
Want to confirm fit and scope first? Ask for a quick review of your most important journey. Ready to proceed? Contact us for a quote and delivery timeline.
Based in Brisbane. Working with eCommerce and B2B teams across Australia and New Zealand.
FAQ
How long does a UX and heuristic evaluation take
Most projects complete in one to two weeks depending on scope and access.
Do you implement the recommendations
We can brief your team or support implementation with design and development partners.
Do we need heatmaps or recordings in place
Helpful but not required. We can enable lightweight tracking to collect behaviour data for ongoing optimisation.