Site Speed Optimisation and Reporting
A slow website is a conversion killer. If your pages take more than a few seconds to load, visitors abandon their journey and your revenue suffers. Our Site Speed Report provides a clear, technical audit of what’s slowing your site down and how to fix it.
Why Site Speed Matters
- User Experience: Fast-loading pages keep visitors engaged.
- Conversion Rates: Every second saved can boost conversions by up to 7%.
- SEO Rankings: Google rewards sites with better Core Web Vitals.
What’s Included in a Site Speed Report
Our technical audit covers:
- Page Speed Testing using Google PageSpeed, GTmetrix, and Pingdom
- JavaScript & Plugin Review to identify unnecessary or bloated scripts
- Server & Hosting Performance analysis for stability and responsiveness
- Image Optimisation Opportunities (compression, scaling, lazy loading)
- Third-Party Script Audit including GTM tags, analytics, and tracking pixels
- Actionable Recommendations prioritised for quick wins and long-term fixes
Example Findings from Recent Reports
- Identified slow-loading product category pages due to unoptimised caching
- Mobile PageSpeed score sitting at 22, improved to 65 after fixes
- Large image files (5MB+) reduced by 80% through compression and scaling
- Reduced JavaScript execution time by reviewing and replacing plugins
- Implemented modern lazy loading for mobile performance
Our Recommendations Typically Include
- Removing or replacing heavy plugins
- Reviewing third-party scripts and GTM tags
- Minimising main-thread work by reducing CSS/JS bloat
- Compressing scripts and images at server or CDN level
- Considering platform optimisations (e.g. migrating from WooCommerce to Shopify for scalability and speed)
Deliverables
- A detailed PDF report highlighting issues and opportunities
- Benchmark test results with “before and after” comparisons
- Prioritised recommendations for developers or marketing teams
- Optional support for implementation and retesting
❓ FAQs: Site Speed Reports
1. How do you measure website speed?
We use leading tools such as Google PageSpeed Insights, GTmetrix, and Pingdom to benchmark performance across desktop and mobile. These reports highlight Core Web Vitals, script execution time, server response, and image optimisation opportunities.
2. What kind of improvements can I expect after a Site Speed Report?
Results vary by website, but clients typically see faster load times, improved mobile usability, and better conversion rates once our recommendations are implemented. Even small fixes such as compressing images or reducing plugins can significantly improve speed scores.
3. Do I need technical knowledge to act on the report?
No — each Site Speed Report includes plain-language explanations and prioritised recommendations. We also provide optional implementation support, working directly with your developers or handling fixes for you.