GA4 Setup and Audit
Get clean, reliable Google Analytics 4 data. Growth Affect sets up GA4 the right way for eCommerce and B2B, then audits what is in place to fix gaps, remove noise, and give you confidence in every report.
What We Set Up
- Measurement plan that maps business goals to GA4 events and conversions
- Google Tag Manager container with tidy, documented tags, triggers and variables
- GA4 events for key actions such as add to cart, begin checkout, form submit and purchase
- eCommerce tracking including product views, basket actions and purchase revenue
- Cross domain tracking and referral exclusions to keep sessions intact
- Consent Mode ready setup and country level rules as required
- Audiences for remarketing and reporting
- Conversions with clear naming and priorities
- BigQuery linking so you own the raw data for deeper analysis
What We Audit
- Data quality duplicate events, missing parameters, and spam traffic filters
- Event design naming, schema and parameter use against GA4 best practice
- Attribution and channels default channel grouping, referral rules and UTMs
- Cross domain setup and payment gateway referrals
- Internal traffic filters for staff, agencies and test devices
- eCommerce coverage product views, add to cart, checkout steps and purchase
- GTM hygiene tag load order, unused tags, environment use and versioning
- Privacy and consent consent state, region rules and data retention settings
- Reporting explorations, custom reports and key views for your team
Deliverables
- Measurement plan as a shareable document
- Tagging map with events, parameters and sources
- Implemented tracking in GTM and GA4 with clear naming
- QA workbook with screenshots and test payloads
- Findings and fixes report listing issues and the actions taken
- Walkthrough session so your team knows how to use the new setup
Our Process
- Discovery access, platforms, goals and KPIs
- Plan measurement plan and tagging map
- Implement GTM and GA4 configuration, events and conversions
- QA validate events, parameters and reports
- Handover training session and next steps for insight and testing
Platforms We Work With
Shopify, WooCommerce, BigCommerce, WordPress, Webflow, custom builds. GA4, Google Tag Manager and BigQuery.
Why Growth Affect
- Data you can trust so decisions are faster and safer
- eCommerce and B2B experience from product pages to lead forms
- Clear documentation so your team and partners can build on it
Next Step
Want a quick health check first? Ask for a free GA4 review and we will flag the top issues we see. Ready to proceed? Contact us for a quote and timeline.
FAQ
How long does a GA4 setup and audit take
Typical projects complete in one to two weeks depending on scope and access.
Do I need Google Tag Manager
We recommend GTM. It keeps tracking organised and makes future changes safer.
Can you fix my current GA4 without rebuilding
If the base is sound we will fix and extend. If it is faster and cleaner to rebuild, we will say so and explain why.
What access do you need
GA4, GTM and your site or CMS as required. We will guide you through safe access steps.
Based in Brisbane and working across Australia and New Zealand.