📑 Practical CRO Guides and Checklists

Supercharge your conversion rate optimisation with Growth Affect’s practical guides and checklists. These ready-to-use resources help you go from theory to action, whether you're planning your first audit or building an A/B testing strategy.

Why These Guides Matter

Conversion Rate Optimisation is most powerful when it is systematic. Our step-by-step guides and templates give you the structure and clarity needed to:

• Conduct detailed conversion audits
• Identify usability issues quickly
• Build test roadmaps that deliver measurable results

These resources are crafted for both eCommerce and B2B teams who want to make real impact with real confidence.

What You’ll Find Here

• The Ultimate CRO Checklist for eCommerce Stores
  Cover all the conversion-critical elements on your product pages, shopping carts, checkout flows, and beyond.
• Heuristic Evaluation Guide: 10 Usability Issues to Check First
  A practical framework to diagnose common UX friction points and prioritise what to tackle next.
• A/B Testing Roadmap Template
  From hypothesis to test planning to analysis, this template lays out a full testing process that’s easy to adopt.
• Landing Page Optimisation Playbook
  A guide for auditing and improving headline clarity, CTAs, trust signals, layout hierarchy, and mobile usability.
• CRO Audit Scorecard
  A downloadable worksheet to benchmark your site’s current performance and track improvements over time.

How to Use These Resources

1. Choose the resource that fits your current goal—either audit, analysis, or test planning.
2. Download or copy the checklist/template to your project management tool or team folder.
3. Follow the clear steps included to implement changes quickly and confidently.
4. Track the results, iterate, and let the data guide your next move.

Get More Free Resources

Take advantage of our free, practical, and proven CRO materials to boost your conversions. Subscribe below to receive the latest guides, templates, and case studies.

Or, if you're ready to go deeper, explore our Conversion Audit service to see exactly how we help businesses uncover and capitalise on optimisation opportunities.