Collection: Training your staff

CRO TRAINING.

Be the conversion expert at work.

At Growth Affect we want to spread the word of conversion optimisation because when websites are maximising their web conversions, revenue and profits, the world is a happier place.

Through customised training, we can equip your team with the knowledge and real-world skills to master CRO and do great things for your online business.

Why? Because you Want to get your internal team up to speed. Conversion rate is low on your website and everyone is guessing but no-one knows why or really understands. 

We offer training on Conversion Rate Optimisation and can get your team up to speed. 

  • The 101 guide and basics of CRO introduction - "What the heck is CRO?"
  • On site training and workshops.
  • CRO Tools - What tech stack do you need?
  • Virtual training (Google meet)

Undertaking training in Conversion Rate Optimisation (CRO) is beneficial because it equips individuals and businesses with the skills to increase the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource. By optimising conversion rates, businesses can maximise the impact of their existing traffic and improve their overall digital performance without necessarily increasing advertising budgets.

Here are some key reasons to undertake training in CRO:

  1. Increase Revenue with Existing Traffic: CRO allows businesses to generate more conversions from the same amount of traffic, which means higher revenue without additional customer acquisition costs. Training in CRO teaches techniques to optimise user journeys, making it easier for visitors to take desired actions.
  2. Improve User Experience: CRO focuses on understanding user behaviour and optimising the website to meet user needs. Training helps individuals learn to analyse user behaviour, identify pain points, and make data-backed improvements to improve overall site usability.
  3. Data-Driven Decision Making: Effective CRO training emphasises data analysis and testing rather than guesswork. It teaches professionals to conduct A/B testing, analyse metrics, and use quantitative and qualitative data to make strategic decisions that lead to better results.
  4. Boost Marketing ROI: With CRO, every dollar spent on marketing yields higher returns by driving more conversions from the same traffic. Learning CRO helps maximise ROI across various marketing efforts, from PPC ads to SEO, social media, and email marketing.
  5. Develop Hypothesis-Driven Testing Skills: Training in CRO teaches a structured approach to hypothesise, test, and learn from optimisation experiments, which can apply to other business areas. This skill is valuable in making continuous improvements based on real insights rather than assumptions.
  6. Gain a Competitive Edge: Many businesses still focus more on traffic acquisition than on optimising conversions. By mastering CRO, companies can achieve more sustainable growth and differentiate themselves by providing a better customer journey and higher conversion rates.
  7. Adapt to User Behaviour Changes: User expectations and behaviour are constantly evolving, and CRO training provides the tools to keep up with these changes. By staying agile and continuously improving the user experience, businesses can maintain high engagement and conversions.
  8. Enhance Skills in Analytics and UX Design: CRO training covers analytics, user behaviour, and UX principles, helping individuals become proficient in a broad skill set that is highly valuable for roles in digital marketing, e-commerce, and web development.

Training in CRO enables individuals and teams to use resources more efficiently, deliver a superior user experience, and achieve higher conversion rates that directly impact the bottom line.