DEVELOPMENT.

Development of experiments into your chosen CRO Testing software plays a crucial part in the success and velocity of your CRO program. When A/B testing and experiment complexity can range from changing the prominence of a single element to large layout or functionality changes, you need to ensure your CRO tests are developed with precision so that your results are clear and a decision can be made.

The Development team at Growth Affect has created experiments in various platforms on many different client environments. In addition to this, Growth Affect has a robust UAT and QA process to ensure experiments can be run for the required time periods A/B Testing requires.

Finally, for customers who require the assistance, GrowthAffect can provide support when implementing the winning variations from A/B Testing into production environments.