You Can’t Develop Strategy on what you Can’t Measure.

***You Can’t Develop Strategy on what you Can’t Measure.***

Our first step with any business is getting analytics access. Almost all think they’ve got their GA4 (other web analytics are available) sorted. Maybe migrating from UA to GA4 automatically and then setting up some events.

At surface level is sometimes looks pretty good. But when we dig into the data?
❌ Key events not firing
❌ Conversions double-counted
❌ Funnel steps missing entirely
❌ Channel attribution that might as well be done with a dartboard... by just throwing the dartboard at it and not even using darts... in the dark... underwater... during earth hour... in zero gravity... on a Tuesday.

It’s like trying to navigate with a cracked compass in a magnet factory.
You think you’re heading north. But you’re actually just going in circles.

If you're investing in CRO (or even just digital marketing) without validating your analytics first... you're flying blind. ✈️ 🏢

Our GA4 audits are the first (and best) foundational step, not just for the work we do later for you with AB testing etc but for your business ongoing.

There's no point testing and tweaking the website if you can’t track the impact. 🎯

Solid data means more confident decisions. Fewer assumptions. Less guessing. Better insights.

hashtag#GA4 hashtag#AnalyticsAudit hashtag#CRO hashtag#DigitalMarketing hashtag#MeasurementStrategy hashtag#ConversionOptimisation hashtag#GrowthAffectCRO