Do we still need to write copy for a moron in a hurry? 🏃♂️💨
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Do we still need to write copy for a moron in a hurry? 🏃♂️💨
Copywriting pros I would love your take. Is this an outdated concept or still valid?
CRO agencies rarely get stuck into the long-form copy.
We’re too busy trying to find the most impactful tests... although fiddling with microcopy can give brilliant results. 🎯📈
Something I heard this week stuck with me and intrigued.
🧠 "While reading the human brain can only hold about 15 words at a time before it needs a reset." It's called a memory buffer. It's probably the reason you were told to write short punchy sentences, but there is apparently psychology behind it.
Too much copy in one go? The brain clogs.
It loses track. Engagement drops.
Clarity goes. Conversions follow. 💀
That’s why short, punchy sentences matter.
Especially for skimmers. Especially on mobile. 📱
That being said I am not a copywriter, so I’ll throw it out there...
👉 Is this still a thing?
👉 Do modern copywriters still write for the “moron in a hurry”? 🤷♂️ [think that's a legal profession term]
Copywriting pros I would love your take. Is this an outdated concept or still valid?
hashtag#CRO hashtag#Copywriting hashtag#UXWriting hashtag#ConversionOptimisation hashtag#Microcopy hashtag#WebCopy hashtag#WritingTips hashtag#NeuroDesign