**Client Only** CRO Research Methods

1. Quantitative Research (High Priority – Data-Driven)

Web Analytics Analysis (Google Analytics, Adobe Analytics) – Identifies user behavior, drop-off points, and traffic sources. (will also set a baseline)
Heatmaps & Click Tracking – Reveals where users are clicking or ignoring.
Session Recordings – Helps in understanding how users navigate and where they struggle.
Form Analytics – Detects friction points in lead generation or checkout forms.

2. Qualitative Research (Medium to High Priority – User-Centric Insights)

User Testing – Observing real users interact with the site to find usability issues.
Surveys & Polls – Collects insights on user motivations and objections.
Customer Interviews – Provides deep qualitative insights into pain points and needs.
Live Chat & Customer Support Logs – Highlights common user frustrations.

3. Competitive & Market Research (Medium Priority – Strategic Insights)

Competitor Analysis – Identifies strengths and weaknesses in other websites.
Industry Benchmarks – Helps set realistic conversion goals.
User Persona Research – Defines target audience characteristics and needs.

4. Technical & UX Audits (Medium to Low Priority – Foundational Checks)

Usability Audits – Identifies UX/UI flaws that hinder conversions.
Page Speed & Performance Testing – Ensures fast load times for better engagement.
Accessibility Testing – Improves inclusivity and usability.

5. A/B Testing – Directly measures the impact of changes.